An American woman is setting a new trend in the vegan world by becoming the first vegan to win the $100,000 prize for the best online marketing campaign.
Keri Blythe, a 21-year-old from Massachusetts, won the competition by using social media to get a vegan diet to more than 10,000 people in a week.
Kerr Hill, the founder of GreenBabe.com, the company that organised the competition, said the prize was “huge”.
“I was looking for a way to make a difference in the world,” Ms Blyth said.
“I thought this would be a way for us to help people see what veganism is all about and how we can support our communities.”
It was definitely a challenge, but I’m so proud of myself and this was a great opportunity to show people what vegan diet really is.
“Ms Blyths first vegan diet was to help with cancer treatments, but she later realised that it was a good way to reduce her carbon footprint.”
We used the word ‘paleo’ and it meant I wasn’t eating anything meat, but we also weren’t eating any processed food.””
I didn’t even have to change my diet because I was eating the same amount of plant-based food every day.”
We used the word ‘paleo’ and it meant I wasn’t eating anything meat, but we also weren’t eating any processed food.
“So that really opened the door to a lot of different things that we can do to make our lives a little bit healthier.”
She was inspired to try her own diet after reading a TED talk by Dr Mark Sisson, who has a doctorate in nutrition.
“He’s really interesting, he’s a professor at the University of Washington and he said to me, ‘You know what?
I’m going to be able to tell you how to live your life the way I want it to be’,” Ms Blys said.
The first week she tried her diet was extremely challenging.
“But I just kept going because I’m passionate about it,” she laughed.
“After a week, my diet was so successful I just had to stop.
I didn’t know what to do.”
By the end of the week, we had lost almost 20 kilograms, and I felt amazing.
“Ms Hill, who lives in the Pacific Northwest, is now a vegan.”
My first vegan cookbook, I made a vegan salad for a friend and we were having a really great time.
“When I saw that the other cookbooks that I was reading were also vegan, I said, ‘Wow, I really want to cook for myself’.”
Ms Hill said she now goes to a vegan restaurant for meals and is vegan-friendly on her Facebook page.
“You can get vegan food anywhere,” she added.
Ms Blys diet has been very successful.
“For me, I didn�t have to make any drastic changes, I just started eating vegan, which has definitely helped,” she noted.
“With my weight loss, I’ve gained an extra seven kilograms.”
Every week, it gets better and better.
“Keri says she has been working with the company for two years to help it reach its goals and was inspired by the success of her first diet.”
At the end, I think I was kind of in awe,” she explained.”
All the things I thought I was going to do would get really boring and just stop working for me.
“She said the company has been inspired by people like Ms Bylses success and wants to give back to the community.”
People who are making a difference and helping people understand what vegan diets are about and what the benefits are of vegan diet,” Ms Hill said.
Ms Hill hopes to use the prize to help other people.”
If I can do this for other people and show them that they can really do it, then I’m just really happy for that,” she told ABC News Breakfast.”
This is a great way for me to help.