Women have been buying cheap maternity clothes in the Philippines since the 1970s.
But now a new trend is cropping up, with women’s clothing shops offering affordable clothing to anyone who wants it.
Clothing for women is becoming increasingly popular, especially as women are increasingly becoming more independent.
“It’s a fashion trend that has been around for a long time, but now there’s this really big trend,” says Tana Fadiga, a designer and consultant at New York fashion brand Fadigan.
Fadiga says that as women have become more independent, they’re not buying maternity clothes as much anymore, and are instead going for styles that fit them best.
“They’re very conscious of their body shape, so they want maternity clothes that are comfortable,” she says.
“The majority of the time they’re shopping for maternity clothes, but sometimes they’re also looking for something for their friends to wear,” she adds.
Fashion trends are also changing with the rise of internet shopping.
“There’s this internet shopping culture that has taken over.
People are buying things that they already have,” says Fadigo.
“And then the trend of cheap maternity clothing is coming back.”
The Rise of Cheap ClothesClothes for Women has long been a trend in the developing world.
For example, in the US, there are more than 1,000 affordable maternity clothing stores.
Many of them are small businesses that sell clothes to women in rural areas.
Fadigas is also familiar with this phenomenon.
In 2016, she founded the brand “Rainbow” and the shop sells affordable maternity clothes to the general public.
Fadais own clothing company has also launched maternity products like leggings and skirts.
“It’s very difficult to get a product like legging, but we’ve been able to sell it,” she tells New Scientist.
Fads is also the founder of a women’s clothes brand called “The Rainbow” that sells maternity clothing for women in the Philippine capital.
“When we started, we were selling the clothes, not the clothes,” she explains.
“When I got pregnant, I bought maternity clothes.
And when I had my daughter, I got maternity clothes.”
Clothing is also a major source of income for women who work in the rural areas of the Philippines.
“The majority [of the women who live in the countryside] work in agriculture.
And women who are pregnant work in construction.
They’re in a very precarious situation.
They have to get paid for what they’re producing,” Fadigi says.
“So they’re looking for maternity clothing that will give them an income.”
Clothes are becoming cheaper, but the rise in demand is not the only reason why women are purchasing cheap clothes.
There are other reasons too.
Many women are buying their clothes from friends, family and acquaintances who also want to give them a sense of style.
“If they buy clothes for themselves, it can also be very difficult for them to find something that fits,” Fads explains.
“So the trend is really picking up, especially when there are lots of women working in different professions.”